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Taobao vs Tmall vs Weidian vs 1688 — which to use

Buying Guide · Updated 2026-09-21

Taobao is China's largest consumer marketplace — the widest selection across every category. Tmall is its brand-store platform, where sellers are registered companies rather than individuals. Weidian is popular with independent sellers and small brands, so niche, pre-order and made-to-order items often live there. 1688 is a wholesale/B2B platform with lower per-unit prices but often minimum order quantities — best for bulk buys and materials. With BopoBuy you can paste a link from any of them, or search by keyword or image.

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